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Privacy Policy

Last Updated: [8-17-2025]

Welcome to 4Matters. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable United States privacy laws including the California Consumer Privacy Act (CCPA).

1. Who We Are

4Matters is a digital marketing agency serving clients across the UK and USA. If you have questions or concerns about this policy or how your data is handled, contact us:

  • Email: info@4matters.com

 

2. Information We Collect

We may collect and process the following types of personal data:

  • Contact Information: Name, email, phone number, company name

     

  • Technical Information: IP address, browser type, device type, cookies, browsing actions

     

  • Transactional Information: Payments, service history, invoice records

     

  • Marketing Preferences: Your preferences for receiving marketing communications

     

  • Any additional information you voluntarily provide via forms, email, or live chat

     

3. How We Use Your Information

We use your data to:

  • Deliver our services and respond to inquiries

     

  • Process payments and manage accounts

     

  • Improve website functionality and user experience

     

  • Send updates, newsletters, or offers (only with your consent)

     

  • Comply with legal and regulatory obligations

     

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enhance your browsing experience

     

  • Analyze website traffic and usage patterns

     

  • Remember user preferences

     

You can manage your cookie preferences through your browser settings or via our cookie banner when you first visit the site. See our Cookie Policy for full details.

5. Legal Basis for Processing (UK Users)

Under the UK GDPR, we rely on the following legal bases:

  • Consent – when you opt in to marketing communications

     

  • Contractual necessity – to provide services you’ve requested

     

  • Legal obligation – where we are required to comply with law

     

  • Legitimate interests – for internal business and analytics purposes

     

6. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted third parties, such as:

  • Payment processors (e.g., Stripe, PayPal)

     

  • CRM and email platforms (e.g., Mailchimp, HubSpot)

     

  • IT and analytics services (e.g., Google Analytics)

     

  • Legal, tax, or regulatory authorities if required

     

All third parties are required to safeguard your data in line with our standards.

7. Data Transfers Outside the UK/EEA

If you are based in the UK or EU, and your data is transferred to the USA or another country, we ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) or adequacy decisions under UK law.

8. Your Rights

Depending on your location, you have the right to:

UK & EU Residents:

  • Access your personal data

     

  • Request correction or deletion

     

  • Object to processing

     

  • Restrict processing

     

  • Data portability

     

  • Lodge a complaint with the ICO (Information Commissioner’s Office)

     

California Residents (CCPA):

  • Know what personal data is collected

     

  • Request deletion of personal information

     

  • Opt-out of the sale of personal information

     

  • Non-discrimination for exercising rights

     

To exercise any of your rights, please contact us at hello@4matters.co.

9. Data Retention

We retain your data only as long as necessary:

  • For service delivery

     

  • To comply with legal and financial obligations

     

  • To resolve disputes and enforce agreements

     

10. Security

We implement industry-standard security measures, including encryption and access controls, to protect your data from unauthorized access, alteration, or disclosure.

However, no method of transmission over the internet is 100% secure. We recommend using strong passwords and practicing general online safety.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy policies separately.

12. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we become aware that a child has submitted personal data, we will delete it immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review it periodically.

14. Contact Us

For any questions regarding this Privacy Policy or your personal data, please reach out:

📧 Email: info@4matters.com

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