Challenges:
Low visibility on Google Maps
Outdated website with poor SEO structure
Minimal presence on social media
Competitors dominating search results with strong local SEO
Our Approach:
Discovery & Audit – Analyzed their website, competitors, and local search presence.
Keyword Research – Found 25+ high-intent local keywords, including “healthcare provider Manhattan” and “urgent care NYC.”
On-Page SEO – Optimized title tags, meta descriptions, schema markup, and created location-specific landing pages.
Google Business Profile Optimization – Guided client through video verification, optimized categories, added services, and structured posts.
Content Writing & Blogging – Published weekly blog posts addressing local healthcare needs (e.g., “Best Practices for Seasonal Flu in NYC”).
Social Media Campaign – Ran targeted awareness ads on Facebook and Instagram.
Results (within 6 months):
Google Maps Ranking: From position #18 to Top 3 local pack for 10+ keywords
Organic Traffic: +165% growth
Lead Generation: Website contact form submissions up by 120%
Social Engagement: 3,500+ new local followers from social media campaigns